Moving Brands worked with Zagat on its latest ad campaign to raise awareness and adoption of its new iPhone app and brand refresh reaching a new generation of users. I was involved throughout the whole process: brainstorming, concepting, prop sourcing, and designing the creative assets.
We had the amazing opportunity to work with photographer Maria del Rio and food stylist Natasha Kolenko to shoot assets for this campaign. The overall concept is tied to Zagat’s more holistic system of restaurant rating that considers food, service and decor. The ad campaign is now live and can be seen across various websites.