When asset management firm Salient Partners acquired Forward Management, they came to Moving Brands to create a vision and identity that would unify the two firms. I was part of the creative team and contributed to the workstream, from initial concepting to the delivery of final assets and guidelines.
The idea of being beyond convention as a business through the different perspectives they offer resonated very much with the client. As a result, we built their visual identity system off of this concept.
To see Salient’s rebrand process in greater detail, visit Moving Brand’s casestudy page.